We realize that every business is different and has unique goals and customers. We have adapted our process to meet the unique requirements of any business. This is achieved with in-depth research and understanding your goals in online marketing.

research

Whatever your goals may be, our process begins with researching your target market. In order to deliver a successful marketing strategy, it is imperative for us to understand your target market. We need to learn specifics of how your demographic behaves online and where they are likely to be found. We use a range of statistical tools to figure out precisely where to target the right demographic at the right time. This information is crucial to the success of any online campaign.

As well as identifying your target demographic, we need to calculate if there is a good fit with your specific campaign goals. Depending on the industry and your goals, we need to determine a best fit to deliver profitability and meet your expectations.

strategy

Once we have identified your specific demographics and campaign goals, we will develop a strategy that can deliver the leads and customers to meet your goals. For full managed service clients, we will discuss and consult you on all areas of the strategy we are implementing. For purely performance based clients, this will be less relevant, as you will only be paying for leads/sales. However, in each case, we follow the same process.

The strategy can vary depending on the type of offer you are running, demographics, resources and budget. A mobile branding strategy will differ greatly to a lead generation campaign in the health insurance industry. Regardless of the goals, the strategy will include a demographic outline, traffic targets, creatives, platform targets, budget and testing objectives. Each campaign strategy will be revised as data is gathered and analyzied..

implementation

Once your strategy has been identified, it is time for implementation. During this stage we will perform the following steps:

• Development of ad creatives and landing pages
• Ad creation and keyword research
• Traffic platform implementation
• Tracking setup
• Testing
• Refinement
• More Testing
• Profit!

The steps may vary depending on how complex your campaign requirements are. With managed clients, we may also need to implement full tracking and hosting solutions for creatives and landing pages.

Free Consultation

Get in touch with us for a free consultation. We are happy to discuss your marketing goals and provide you a strategy to boost traffic and gain more customers.